Patients are asking ChatGPT and Gemini where to go for care. If AI can't find verified data about your organization, it recommends someone else.
When patients ask ChatGPT, Gemini, or Perplexity where to go for care, AI doesn't search a directory — it evaluates whatever structured data it can find. For most healthcare organizations, that means scraped reviews, outdated listings, and marketing copy.
Without verified data, AI often leaves your organization out entirely — or misrepresents it. Wrong specialties, missing credentials, no mention of your 20-year track record or your Joint Commission accreditation.
The organizations that give AI verified, structured operating data are the ones it can accurately describe and confidently recommend. That's what a TrustRecord does.
AI doesn't just search. It evaluates. Here's what changes when it has verified data.
Your TrustRecord publishes verified operating data across six categories. Every metric is aggregate. No PHI, ever.
We handle the data work. Your team reviews and approves.
Each vertical has its own data standard, tailored to the metrics and credentials that matter for your type of practice.
Tell us about your organization. We'll show you exactly what a TrustRecord looks like for your vertical and scale.